That's the strategy credit card company Mastercard is taking with its logo.In a move to make the Mastercard trademarked red and yellow circles even more iconic, the symbol will be used without the word "Mastercard" inserted or accompanying it, the company says.Wordless versions of the Mastercard symbol will now be used on credit cards, at retail and in other sponsorship uses. No more words. Reviewed Jul. The 4 best Mastercard credit cards of 2020. "We are proud of our rich brand heritage and are excited to see the iconic circles standing on their own.”The company, founded as Interbank Card Association in 1966, began using the interlocking circles more than 50 years ago. Void where prohibited. “Reinvention in the digital age calls for modern simplicity,” Mastercard's chief marketing and communication officer Raja Rajamannar said in a statement.Already, 80 percent of people recognize the company's symbol without words, he said. on New Logo and Identity for MasterCard by Pentagram 14, 2016 by Armin No Comments on New Logo and Identity for MasterCard by Pentagram Industry / Finance Tags / # circles # geometric # overlap # … “We felt ready to take this next step in our brand evolution," Rajamannar said. MasterCard 2020 logo vector. Ends 12/31/2020. Mastercard Incorporated (stylized as MasterCard from 1979 to 2016 and mastercard since 2016) is an American multinational financial services corporation headquartered in the Mastercard International Global Headquarters in Purchase, New York, United States. The Engagement Bureau and the Beyond the Transaction Blog make up MasterCard's news-publishing and conversation ecosystem. Download free MasterCard 2020 vector logo and icons in AI, EPS, CDR, SVG, PNG formats. In a move to make the Mastercard trademarked red … The Global Operations Headquarters is located in O'Fallon, Missouri, United States, a municipality of St. Charles County, Missouri. If you worked on this project (as a designer or client) and don’t have a subscription, Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. Mastercard has been working with issuers like banks & financial institutions for over 50 years, to provide innovative payment technology solutions, card products & more. “We live in a time where, increasingly, we communicate not through words but through icons and symbols," Michael Bierut, partner at design consulting firm Pentagram, said in a statement.“Now, by allowing this symbol to shine on its own, Mastercard enters an elite cadre of brands that are represented," Bierut said, "not by name, but by symbol: an apple, a target, a swoosh.”Mastercard made the announcement Monday at the Consumer Electronics Show in Las Vegas as a move to adapt "to a digital environment" by becoming "a symbol brand," noted tech blogger and podcaster Stacey Higginbotham on Twitter.Some hailed the move. When choosing between competing products and services, please consider our advertisers, who help support Brand New. Patriotism. Updated March 20, 2020 • 5 min read We update credit card details (e.g., APR, sign-up bonus) as we receive new information from our marketing partners. The right logo increases recognition and leaves a crisp, professional impression - one that can drive traffic and boost your bottom line. "Mastercard will begin using its symbol, of red and yellow circles, without the word "Mastercard" within the circles or alongside.
"Great example of #iconography standing alone," tweeted design, branding and communications professional Karen Viray.
No more words. Brand Guidelines Learn how to correctly print or display Mastercard brand artwork on websites, decals, point-of-sale (POS) terminals and more. Open to U.S. cardholders 18+ as of 1/1/2020. Debit PIN & International transactions ineligible. Wisconsin's state motto, "Forward." But some had nits to pick. Axios correspondent Felix Salmon noted on Twitter there's still a few letters involved: "a tiny yellow" trademark symbol remaining, "like some kind of buzzing insect. Blue for the Democratic Party.
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