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Davis Factor was still board chairman while Alfred Jay Firestein was president and CEO when in 1973 the company agreed to merge with Norton Simon. Max Factor Sr., właśc.Maksymilian vel Michaił Faktor, vel Faktorowicz (ur. Chester Firestein succeeded him as president of the company, only to resign three years later in 1976, to devote his time to his personal interests; he was replaced by a non-family member. Czarodziej gwiazd, [w:] "Nasza Historia" [wyd. The introduction of color television lead the company to develop Max Factor Color TV Make-up, which became the standard for use in color television. Under his leadership, in 1965 Max Factor, Jr., established "Geminesse", a line of makeup, skincare and perfume products that were sold only by uniformed clerks in department stores. The introduction of sound-on-film led to the replacement of the old noisy carbon lights with tungsten lights, which were much hotter and created a softer light. Soon movie stars were eager to sample his "flexible greasepaint". For the founder, see Max Factor continued to be marketed overseas.In June, 2015, Max Factor was one of a number of beauty brands purchased from P&G by CotyMax Factor is credited with many cosmetic innovations, among which are: 18 lutego 1872 w Zduńskiej Woli, zm. 30 sierpnia 1938 w Los Angeles) – polsko-żydowski producent i wynalazca kosmetyków, założycielMax Factor. Bella Thorne was also named "Model Of The Season" forher consistancy throughout the season. Max Factor, настоящее имя — Максимилиан Факторович (польск. The early 1960s saw the company become a public company and list its Class A stock on the By the early 1970s Sidney Factor had retired from the board, and Barbara Factor, Donald Factor and Davis Jr. August 1938 in Beverly Hills, Kalifornien) war ein polnisch-amerikanischer Kosmetikunternehmer Until its 1973 sale for US$500 million (approximately $3 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time. Maksymilian Faktorowicz, also known as Max Factor Sr., was a Polish businessman, beautician, entrepreneur and inventor. Unlike theatrical cosmetics, it would not crack or cake. Until then, the term "cosmetics" had been used because "make-up" was considered to be used only by people in the theatre or of dubious reputation, not something to be used in polite society. A kissing machine was constructed to test the formula's resistance to fading. He called it the "Beauty Micrometer". In 1938 Factor was traveling in Europe on business with his son Davis when during a stopover in Paris he received a note demanding money in exchange for his life. The company used the release of In the 1930s, Factor helped to develop a mask-like device to measure the contours of subjects' faces. Maxi was priced to compete with market leaders By the first quarter of 2010, Procter & Gamble had discontinued Max Factor in the United States, instead focusing its marketing efforts on the more successful CoverGirl cosmetics line. By 1914 he had perfected his first cosmetic product. He created many appearances for these actresses, such as In 1920 Max Factor gave in to his son Frank's suggestion and officially began referring to his products as "make-up" based on the verb phrase "to make up" (one's face). Max Factor is one of the world's leading beauty and cosmetics brands. This event was marred weeks later by the sudden death of Alfred Jay Firestein at the age of 48. He is also known for doing makeovers for starlets and giving them their signature looks; his most iconic works include By the age of eight years, Factor was working as an assistant to a Upon his discharge, he opened his own shop in the town of On January 21, 1908, Factor married Jennie Cook (March 1, 1886 – December 3, 1949), a neighbor. During World War II, Max Factor developed make-up shades for use by the US Marine Corps in camouflaging faces. The packaging and products were different; many of the containers were designed to resemble Greek sculptures. Max Factor, Sr. (* 15. Maxi sold products aimed at adolescent tastes, such as lip gloss, color rubs and "mood" lipsticks. Soon, movie stars were eager to sample the "flexible greasepaint", while Factor marketed a range of cosmetics to the public during the 1920s, insisting that every girl could look like a movie star by using In the early years of the business Factor personally applied his products to actors and actresses.

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